“ 91/100” from the Ultimate Spirits Challenge.“ Double Gold” from the San Francisco World Spirits Competition.Strong notes of caramel, light vanilla, butterscotch candy, and baking spices with a distinct, earthy rye undertone.įLAVOR: Balanced sweet and spicy oak character with a medium body.įINISH: Clean, lightly warming and slightly drying finish. Drink it as you like it-neat, chilled with Whiskey stones, or mixed in your favorite cocktail.”ĪROMA: Extremely balanced oak and rye character. The Reserve is a 90-proof high-rye Bourbon, aged in charred American white oak barrels with a mash bill consisting of 75% corn, 21% rye, and 4% malted barley. “Smooth with a hint of spice, you’ll love the clean finish of our 1816 Reserve. Now that they’re free to distill Whiskey in Chattanooga, they’re getting noticed for two of their best sellers, the 1816 Reserve and the 1816 Cask. “The Vote Whiskey campaign was created by both Joe and me in a brainstorm to raise awareness that it was illegal to distill and that the only way laws would change would be by widespread community support. Most of the community didn’t understand why Chattanooga Whiskey was made in Indiana up until the Vote Whiskey Campaign took effect,” Piersant says.Įven at the last moment, the law was controversial and “…rolled several times before it finally passed on the last day of the general assembly.” The law would allow Piersant and Ledbetter to move the production of Chattanooga Whiskey home. The Vote Whiskey campaign started as a tool to educate citizens about Whiskey and the political process that would be involved in creating change. In 2017 we established our second distillery, also in downtown Chattanooga, which is called the Chattanooga Whiskey Riverfront HQ.” That distillery is now called the Chattanooga Whiskey Experimental Distillery. For that, our slogan is now ‘Whiskey to the People.’ We established our first distillery in 2015 across from the Chattanooga Choo Choo on Market Street where old distilleries once existed. “We were met with significant headwinds throughout the process but managed to fight through it all thanks to overwhelming public support. The Vote Whiskey campaign started locally and then moved to the state where Piersant says they sought “…an AG (Attorney General) opinion that caused us to form new bills. Those new bills opened distilling for the majority of Tennessee in 2013, allowing dozens of distilleries to open their doors the coming years, but most importantly allowing us to build Chattanooga’s first distillery since 1915. Shortly after our launch in Chattanooga, all of Tennessee, and all of Georgia, we shifted our focus to changing laws so that we could bring real Chattanooga Whiskey to the people of Chattanooga for the first time in 100 years.” Vote Whiskey In its beginnings, the company sourced its Bourbon from Indiana, Piersant says, “…because it was illegal to distill in Chattanooga and much of Tennessee due to state laws that dated back to Prohibition. launched as a concept on Facebook in 2011 with no product or plan, but due to local media coverage and public request, it manifested itself into a product in a matter of months with a launch by early 2012. In 2011, out of 95 counties, most could not distill-Chattanooga being one of them. Piersant explains how they got around the dilemma: “We packaged a product that was made entirely out of town that shipped straight to our distributors.”Ĭhattanooga Whiskey Co. built the first legal distillery in Chattanooga since Prohibition. It wasn’t until 2013, due to the “Vote Whiskey” campaign started by Tim Piersant and Joe Ledbetter, that liquor distilling in Chattanooga was legalized. But Hamilton County, where Chattanooga is situated, wasn’t one of the 41 counties included. Then in 2009, it became legal to distill spirits in 41 counties in Tennessee. Although Prohibition was repealed in 1933, until 2009 only three counties allowed liquor distillation. Pre-Prohibition, Chattanooga, Tennessee, was once one of the largest Whiskey-distilling cities in the nation with more than 30 distilleries in Chattanooga’s downtown area from 1866–1915. rewrote century-old laws with their Vote Whiskey campaign to be able to distill Whiskey in their hometown.
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